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At what ROAS do your ads stop losing money?
Your margin decides it, not the platform. Put in your numbers and see the return your ads need just to break even, and what your current setup is likely to leave you with.
Break-even ROAS
Result
- Break-even ROAS
- 2.5×
- Most you can pay per order
- €28.00
- Expected orders per month
- 82.5
- Expected ROAS
- 3.85×
- Gross profit after ad spend, per month
- €810
Break-even ROAS is 1 ÷ gross margin: at 30% margin, every €1 of ads has to bring back €3.33 in sales just to cover itself. Gross margin here means after the cost of goods, before fixed costs.
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