Services
Facebook and Instagram ads measured in orders, not likes.
Meta campaigns on measurement we set up ourselves, from the browser to the server. We test creative every week, keep what sells and cut what only collects views.
What you get
Account audit
If you already run ads, we start there: which events reach Meta, how many are duplicated or wrong, where the budget goes and which creatives have worn out their audience.
Pixel & Conversions API
The Pixel in the browser and the same events sent from your server, deduplicated properly and respecting the user's consent. That way Meta sees the purchases that ad blockers and browser restrictions hide.
Campaign structure
A few campaigns with enough data each, instead of dozens of small ones that never learn. Separate logic for new customers and for people who already know you.
Creative & testing
Copy written in Greek by a person, images and short videos cut for feed, stories and reels. Something new goes into testing every week, with a clear hypothesis about what we are checking.
Product catalog
For eshops: a product feed kept in sync with stock and prices, for dynamic ads and shopping campaigns. A product that is out of stock is not advertised.
Weekly review, monthly report
Every week we look at cost per result, frequency and creative fatigue. Every month you get one page: what was spent, what it brought in, what we are changing.
How we work
Meta learns from what you send it
Delivery on Meta is largely automated. You set the goal and the system looks for people who resemble those who reached it. If the events it receives are sparse, duplicated or wrong, it is searching with a bad guide.
So we start with measurement: Pixel and Conversions API sharing the same identifiers, so a purchase counts once. We check it with test orders and compare it against your order system before the budget goes up.
The creative does the targeting
With broad audiences, what decides who sees an ad is largely the ad itself. A product shot on a white background and a video of someone using the product will find different people.
We work from hypotheses, not from whatever feels right that morning: a different problem the product solves, a different objection, a different format. Each test changes one thing, so we know what made the difference.
The click lands on a page we build
People coming from Instagram are almost always on a phone, often inside the app's own browser, and they leave quickly. A slow product page or a checkout that demands an account before payment will sink a good campaign.
We are the digital arm of a software company. The same team writes the ad, the page, the feed and the tracking, so when we see where people drop off we fix it the same day instead of opening a ticket with someone else.
Business Manager, Pixel and catalog are yours
The ad account, Business Manager, the Pixel and the catalog belong to your business, and we have access as partners. The Conversions API code lives in your own site. If we stop working together, you lose nothing.
Process
Mapping
Two hours with you, one week in your data. It ends in a written account of what is wrong.
Plan & price
Scope, timeline and cost per layer. No open-ended invoices.
Build
We work in weekly cycles. You get a staging environment from week one.
Maintenance
Monitoring, updates, a monthly report and one person who knows your project.
Fit
A good fit
- Eshops whose products look good in a photo or a video.
- Brands that need to create demand because nobody is searching for them by name yet.
- Anyone already running Meta Ads whose Ads Manager numbers do not match the till.
Not a good fit
- Anyone who measures success in likes and followers.
- Businesses that cannot supply material: photos, products to shoot, or a little time for video.
- Anyone who wants the campaign changed every day on gut feeling.
Questions
How much budget do I need to start?
Enough for each campaign to collect a steady number of conversions a week, otherwise the system does not learn. The amount depends on your price point and your sector. During mapping we work out a range before you spend the first euro.
Who makes the creative?
We write the copy and put together images and short videos from your material. If new shoots are needed, we organise them as part of the project. Nothing goes live without your approval.
Do I really need the Conversions API?
For an eshop, or anything that counts enquiries, yes. With the Pixel alone some purchases never reach Meta, and the system optimises on a partial picture. We build it into your site's code, not with a plugin nobody checks.
What does management cost?
The management fee is separate from the ad budget, which you pay to Meta directly from your own card. Ask for a quote below: tell us what you need and we will send you a written price for your case within one working day.
Meta or Google Ads?
Often both. Google catches people already searching for what you sell; Meta shows it to people who did not know they needed it. If people already search for your product, we usually start with Google. See the Google Ads page too.
Quote
What would it cost you?
Every business is priced on its own numbers. Tell us yours in a minute and get a written offer, not a price list.
Quote request
- A person reads every request and writes the offer. Nothing is sent automatically.
- Ad budgets are separate: you pay Google, Meta or OpenAI directly, from your own card.
- No calls unless you ask for one.
Related
- Google AdsGoogle Ads management on tracking we build ourselves: Search, Performance Max and Shopping, budget reviewed weekly, reported in sales rather than clicks.
- EshopCustom eshops in Next.js with a headless CMS, Greek payments and couriers, a fast mobile checkout, Google Shopping feeds, and maintenance after launch.
- Email marketingNewsletters and email automation for Greek eshops and businesses: a consented list, abandoned cart and win-back flows, segmentation, and reporting in sales.
- Analytics & trackingGA4, server-side tagging and Consent Mode v2 for Greek eshops: measurement that agrees with the till and survives the cookie banner.