Services
Google Ads judged by sales, not by clicks.
Search, Performance Max and Shopping, on tracking we set up ourselves. The budget is reviewed every week, and every euro is tied to an order or an enquiry you can see.
What you get
Account audit
If you already run campaigns, we start there: what the account counts as a conversion, where the budget goes, which search terms eat it without bringing anything back.
Conversion tracking
GA4, Google Tag Manager, Enhanced Conversions and Consent Mode v2. Server-side tagging where it is needed, so measurement survives cookie banners and ad blockers.
Search campaigns
Account structure by buying intent, keywords and negatives, and ad copy written in Greek by a person rather than translated.
Performance Max & Shopping
For eshops: a clean Merchant Center feed, correct categories and product titles, and product groups built around margin, not only revenue.
Landing pages
When the landing page is the problem, we write it — in your site's code, not in a separate builder nobody maintains.
Weekly review, monthly report
Every week we go through search terms, budget allocation and bids. Every month you get one page: what was spent, what it brought in, what we are changing.
How we work
Measurement first, money second
Google's bidding learns from whatever you tell it success is. If the account counts a visit to the contact page as a conversion, it will bring you people who visit the contact page. If it double-counts purchases, it will spend confidently in the wrong places.
So the first week goes into tracking. We follow every conversion end to end: from the ad click to the basket to the completed order or the email that arrived. Only when the numbers agree with what you see in the till do we raise the budget.
The landing page is part of the campaign
Most agencies can only change the ad. When the problem is a form with twelve fields or a basket that takes three seconds to load on a phone, they email your developer and wait.
We are the digital arm of a software company. The day we see a page losing people, we can fix it, measure it and show you the difference.
Every week, not every quarter
A Google Ads account changes daily: new search terms, new competitors in the auction, products going out of stock. A weekly review means waste is cut before it becomes an end-of-month bill.
Each review looks at the actual terms that brought clicks, adds negatives, moves budget toward what sells and notes what we test next week. It is all written down, so you know why something changed.
The account is yours
The Google Ads account, GA4 and Tag Manager belong to your business, and we have access as managers. If we ever stop working together, you keep the full history, all the data and every setting.
Process
Mapping
Two hours with you, one week in your data. It ends in a written account of what is wrong.
Plan & price
Scope, timeline and cost per layer. No open-ended invoices.
Build
We work in weekly cycles. You get a staging environment from week one.
Maintenance
Monitoring, updates, a monthly report and one person who knows your project.
Fit
A good fit
- Eshops that know their margin per product or category.
- Service businesses that live on quote requests and phone calls.
- Anyone already spending on Google Ads who cannot say for sure what brings in sales.
Not a good fit
- Traffic for its own sake, with no sale at the end of it.
- Businesses that cannot answer incoming enquiries the same day.
- Anyone who wants results without access to the site or the tracking.
Questions
How much budget do I need to start?
It depends on the cost per click in your sector and how many conversions the account needs to learn. During mapping we work out a range from the search data for your market, before you spend the first euro. There is also a calculator in our tools that does the same thing backwards, from the orders you want.
How soon will I see results?
The first data arrives within days. Judging a campaign properly usually takes a few weeks of conversions, depending on volume. We tell you at the start what we expect and when.
Do you work with an existing account?
Yes, and that is usually where we start. An account's history is worth something. We audit it and fix the tracking first, and only then decide what to keep.
What does management cost?
The management fee is separate from the ad budget, which you pay to Google directly from your own card. Ask for a quote below: tell us what you need and we will send you a written price for your case within one working day.
Do you also run Meta or ChatGPT Ads?
Yes. Often the right answer is a mix: Google catches people already searching, Meta creates demand. See the Meta Ads and ChatGPT Ads pages.
Quote
What would it cost you?
Every business is priced on its own numbers. Tell us yours in a minute and get a written offer, not a price list.
Quote request
- A person reads every request and writes the offer. Nothing is sent automatically.
- Ad budgets are separate: you pay Google, Meta or OpenAI directly, from your own card.
- No calls unless you ask for one.
Related
- Google ShoppingGoogle Shopping and Performance Max for Greek eshops: a clean Merchant Center feed, product titles and categories, and product groups built around margin.
- Meta AdsFacebook and Instagram ads on a Conversions API setup we build ourselves, creative tested every week, and reporting in sales rather than likes.
- ChatGPT AdsAds inside ChatGPT for Greek businesses: measured tests with a share of budget, alongside your Google and Meta campaigns, on tracking we set up ourselves.
- Analytics & trackingGA4, server-side tagging and Consent Mode v2 for Greek eshops: measurement that agrees with the till and survives the cookie banner.