Tools
How much do you have to spend to get the orders you want?
Start from the orders and work backwards. Put in your numbers and see the monthly budget they imply, what each order would cost you, and whether that is more than an order is worth to you.
The budget you need
Result
- Monthly budget needed
- €1,455
- Visitors needed per month
- 3,636
- Cost per order
- €18.18
- Most you can pay per order
- €28.00
- Gross profit after ad spend, per month
- €785
There is no study behind this one. It is arithmetic, run backwards from the orders you asked for, and it holds only as long as your cost per click and your conversion rate hold — both of which move with the season, the competition and the auction. Read the budget as the size of the bet, not as a promise. If the cost per order lands above the most you can pay per order, the plan does not work before a single euro is spent.
Want the real numbers, from your own data?
Ask for a free audit