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What is a tenth of a second worth to your eshop?
A Deloitte study for Google measured what small speed gains on mobile did to real retail sites. Put in your numbers and see what that finding means for yours.
What a slow site costs
Result
- Monthly revenue now
- €16,500
- Worth of the first 0.1 s faster, per month
- €1,386
- Your gap, in tenths of a second
- 17
The study observed that 0.1 s faster mobile load times came with 8.4% more conversions on retail sites. It measured improvements of about that size, so we show the value of the first tenth and do not multiply it across your whole gap: the effect is not linear, and anyone who promises it is guessing.
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